Hockey sticks move up a gear

Uploaded 27 Jul @ 15:50pm

Global sports goods producer, adidas, has partnered with British start-up Hypetex and Hong Kong-based Marque Makers to develop its most powerful hockey stick to date.
The new adidas Kromaskin field hockey stick is made from Hypetex Textreme material, developed with innovative technology born out of Formula 1 racing. The stick features a unique colourised carbon fibre outer layer on spread tow materials that reduces fibre damage during production to maintain the highest structural performance while bringing a premium new aesthetic to field hockey sticks.
Carbon fibre spread tow technology is used for the outer shell, with ultra-thin carbon tapes rather than conventional carbon ply structures. These are woven into tightly packed uniform fibres that reduce voids and carbon defects improving surface quality and maximising performance.
It also incorporates other new and improved technologies, including a preform core technology designed by the Hypetex team specifically to enable players to cut new angles and distribute more effectively, whether it be threading the clinical pass or going aerial.
Alan Forsyth, Great Britain hockey player, says: “The AX24 Kromaskin is the best stick I have played with. The new shape is great for control and the power you get when hitting is excellent.”
Testing Power
The new Kromaskin stick, designed and manufactured by Hypetex and Marque Makers for adidas, has outperformed other benchmark sticks on the market in laboratory tests.
The Sports Technology Institute Loughborough (STI), that is recognised as one of the global leaders in sports research, tested the new adidas stick against eight others in the premium market.
The adidas Kromaskin stick had up to 16 per cent higher coefficient of restitution (COR) across all sticks in the test, meaning it will return more energy and the ball will travel faster. The variation in COR across the sample of five Kromaskin sticks was 70 per cent less than the other sticks on test, which means that ball speed when struck will be far more consistent across a range of impacts.
Hypetex is an award-winning engineering and design consultancy, which created the world’s first coloured carbon fibre brand. Its dedicated engineers have spent more than 20 years refining materials for optimum performance in Formula 1 racing and are now applying that experience and knowledge to projects in major industries worldwide.

Further reading:


Reaching a combined audience of 39,200 decision makers/influencers, across the entire lightweight materials supply chain and into the large OEMs, through both printed and digital copies.

Our latest edition...

Sign up to receive our newsletter.

View our Media Pack!

Contact Us

M&MT Online
Editorial: Simon Simmons

Sales: Phil Sloan
Phone: 07989 552530

Production: Denise Simmons


There is so much noise in the market that it is refreshing to find a magazine that cuts straight to the core of what’s important.

Ben Hayes – Sales Manager, CWST

M&MT Magazine is a well-rounded publication that delivers content on all the materials and manufacturing topics and industries. It touches a vast audience so we know that our content will be able to reach the right people.

Harriet Barnes - Marketing Communications Co-ordinator, Instron

About Us

Materials & Manufacturing Technologies covers the range of lightweight materials and the techniques available when manufacturing lighter and stronger parts.

By targeting the materials tier supply chain and the top end users M&MT will provide solutions to key professionals across the ‘lightweighting’ sector in all leading industries such as Aerospace, Automotive and so on.